And what do clothing swaps have to do with it? To understand circular fashion, you must first understand the term “fast fashion”. Fast fashion refers to a sector of fashion whose business model relies on the rapid design, production, distribution of clothing. This allows retailers to produce large quantities of a wide variety of clothing at a low price to consumers. For the individual customer, this makes snatching up the latest trends easier and more affordable, rather than splurging on the more expensive item. However, therein lies the problem. Consumers are purchasing more clothing than ever due to its poor quality. This cycle of buying and discarding has created a huge…